The monsters of consumerism.

Consumerism sure is inspiring. Here is, hopefully what will become a series, an attempt at an animation. Our billionnaire honcho Ambani's home in Mumbai consumes as much electricity as 7000 families in a month. That's about 21000 people. A family of 5 consuming as much electricity as 21000 people? God help us.

A public service announcement

Click on the image to read

The Great Indian Sale is offering a free check-up for you and your loved ones. Just spend a little time on this blog. Look up at some of the posters, read a few links. If at the end of it, you do not feel outraged enough at what is happening to our country, then the monster may have already eaten away your soul.

But there is a way to reclaim it. If you really want to, that is. It's going to be tough, but you need to start asking questions. For example: Why do I think going to a mall is a perfectly healthy exercise, when I KNOW going to a park will be better for me?

This will lead to the second question: What the hell happened to the parks?

And the third: What about the forests?

And the fourth: And the rivers?

The next step is a bit obvious. Take these questions to those people you have elected. You are paying their salaries.

We have surveyed and found that there is an alternative to reclaiming the soul too. It's making extensive trips to malls and spending as much money as possible. Just stuff the emptiness left by your soul with burgers and colas. It's working with a lot of us Indians it seems.

Here's a little link for you to think about: George Monbiot talking about climate change and why not to blame the poor for it.

And in the specific Indian context, you may want to see this wonderful video by Greenpeace: